Brand & identity
A brand people recognize. And choose.
Your brand isn't your logo: it's what people remember about you. We build a clear identity, consistent on every touchpoint, designed to sell, not just to look good.
Sound familiar?
“Your touchpoints don't match: website, social, quotes and storefront each tell a different story.
“Prospects compare you to competitors on price alone.
“You struggle to say in one sentence why people should choose you.
Who it's for
Businesses launching, scaling up, or that no longer look like what they've become.
What we put in place
- Brand positioning and promise
- Logo and its variations
- Color palette and typefaces
- Tone of voice and key messages
- Brand guidelines and usage rules
- Ready-to-use templates: social media, presentations, documents
How we go about it
01
Understand
Your customers, your competitors, what truly sets you apart.
02
Position
A clear one-sentence promise that gives people a reason to choose you.
03
Create
Visual and verbal identity, presented as directions and refined with you.
04
Roll out
Rules and templates so the brand stays consistent everywhere.
What we measure
The KPIs that show up in your dashboard for this channel.
- Branded searches on Google
- Website conversion rate
- Social engagement
- Share of leads from referrals
Frequently asked questions
How many logo directions do you present?
Two to three distinct directions, then rounds of feedback on the chosen one until the final version.
Do I get the source files?
Yes, all of them: source files, web and print formats, and usage rights.
Can you modernize my brand without changing everything?
Yes. Evolution often beats revolution: we keep what your customers already recognize.
Let's talk about your project
30 minutes, a fresh look at your numbers, 3 concrete actions. No strings attached.