Paid advertising
Every cent of ad spend should know what it brings back.
Paid ads are the fastest lever, and the easiest to waste. We build, test and run your campaigns on one metric: what it costs to win a customer, not how many clicks you get.
Sound familiar?
“You spend on ads without knowing how many customers they bring.
“Your cost per lead keeps climbing and nobody can explain why.
“Your ads send people to your homepage, and they leave.
Who it's for
Businesses that want fast, measurable results, with an ad budget of at least a few hundred euros a month.
What we put in place
- Audit of your ad accounts and conversion tracking
- Platform strategy: Google, Meta, TikTok, LinkedIn
- Campaign structure, targeting and audiences
- Ad creative: copy, visuals, short-form video
- Dedicated landing pages for each campaign
- Continuous A/B testing of messages and visuals
- Retargeting visitors who didn't take action
- Weekly optimization and a live dashboard
How we go about it
01
Measure
No campaign without reliable conversion tracking. Non-negotiable.
02
Test
Several messages, visuals and audiences, on small budgets.
03
Cut
What doesn't pay off stops fast. We don't get attached to ideas.
04
Scale
We increase budget on what works, without blowing up cost per customer.
What we measure
The KPIs that show up in your dashboard for this channel.
- Cost per lead
- Customer acquisition cost
- Return on ad spend (ROAS)
- Landing page conversion rate
Frequently asked questions
What ad budget should I plan for?
It depends on your market and goal. We calculate it during the audit from your target cost per customer. To test seriously, plan on a few hundred euros per month per platform.
Are the ad accounts in my name?
Always. You pay the platforms directly and keep the accounts, history and audiences.
Which platform should I choose?
The one where your customers are when they need you. Google captures existing demand; Meta, TikTok and LinkedIn create it. The audit tells you where to start.
Let's talk about your project
30 minutes, a fresh look at your numbers, 3 concrete actions. No strings attached.