Data, tracking & reporting
If it isn't measured, it isn't managed.
Most businesses make marketing decisions on gut feeling because their data is incomplete or scattered. We set up reliable tracking and a single dashboard: you finally see what pays off.
Sound familiar?
“Google Analytics, Meta and your CRM show three different numbers.
“You don't know which channel brought in your latest customers.
“Pulling together a monthly report takes you half a day.
Who it's for
Any business investing in marketing that finally wants to know what every euro brings back.
What we put in place
- Audit of your current tracking
- Measurement plan: what we track, why and how
- Google Analytics 4 and Google Tag Manager setup
- Server-side conversion tracking for Google and Meta
- Call and form tracking
- A single, real-time dashboard
- GDPR compliance and consent management
How we go about it
01
Define
The 5 to 7 numbers that really matter to your business.
02
Install
Reliable, verified tracking that respects consent rules.
03
Connect
Ads, website, CRM and sales in one dashboard.
04
Decide
Every week, the numbers drive decisions, not decorate a report.
What we measure
The KPIs that show up in your dashboard for this channel.
- Conversion tracking reliability
- Acquisition cost per channel
- Attributed revenue
- Gap to goal over time
Frequently asked questions
Is my data safe?
It stays in your own accounts (Google, Meta, CRM). We access it with permissions you can revoke at any time.
Is the tracking GDPR-compliant?
Yes: consent banner, privacy-friendly measurement and documentation of what's collected.
Which tool is the dashboard built on?
Usually Looker Studio: free and accessible from any browser. We adapt if you already use another tool.
Let's talk about your project
30 minutes, a fresh look at your numbers, 3 concrete actions. No strings attached.